Già không bỏ, Nhỏ không tha

Bao chi may hom nay lien tuc dua tin ve viec Phieu Be ngoan in hinh quang cao ten san pham cua mot so cong ty.

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Thiet la het noi. May cai man “cu nguoi moi ta” nay duoc cac bac ma-ket-tinh nay ap dung triet de ghe. Cac nuoc tay chay, nghiem cam bang cac dao luat han hoi, con o Vietnam, xem ra cac co quan quan ly con dang nghien cuu xem nhung hanh vi nhu vay co vi pham Luat Canh Tranh (khong lanh manh).

Doc xong thay giat minh, tham chi bac truong phong Marketing con chong che voi ly do de giam chi phi in an cho cac truong. Va the day, nhu bai bao da noi, cac cong ty bay gio len loi vao tan cac truong de thuc hien quang cao tiep thi. Cai dau nghi ra cac chieu tro cua cac dong chi nay chi lam cho nhung ai yeu thich marketing thay ho then va cai kieu lam an nhu vay thi co chieu PR nao ma rua cho sach.

Con may cong ty dai loai nhu sua, mi goi Mikochi (Vina Acekook), v.v. lam an kieu “gia khong bo tre khong tha” nay thi lam gi ma mong doi cho cai goi la Social Ethics va Corporate Social Responsible, CSR.

May bac hieu truong dong y cho lam nhu vay thi theo comment cua nhieu doc gia:”cach chuc quach cho rui”. Con theo tui, nha cua may vi nay chac du sua du migoi trong may ngay truoc tan the🙂.

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